Correct positioning ,format & proper color
combination of Google adsense ads can be main key of your success with the Google adsense
program. Some studies suggest that eye positioning on
website gravitate to particular sections of web pages. And
if you don’t have the necessary ads in these positions you
will not get the clicks.
Ads position
The number one best place for the ads are near or in
proximity to your main menu. Because you know that visitors eyes
will and always look for the menu structure of your website. So
the common places for placement should be to the top right, the
very top under your menu, or the top left. In a left
sidebar, to the immediate left of primary content or below the
primary content are also good. These are the most common
locations for you
main menu. Most other locations are generally cooler.
Ads Format
AdSense allows you to choose many different ad formats. Research has shown that wider ads are more successful. The top three formats are:
" 336x280 large rectangle
" 300x250 medium rectangle
" 160x600 wide skyscraper
Additionally, the 468x15 horizontal ad link under the navigation bar is also a good bet.
Google reports that the wider formats tend to do better than the
taller ones. One reason may be that these are, perhaps, easier
to read since they have fewer line breaks and require less eye
movement. But, you need to use formats that fit your pages well.
Once again, you need to test, but redoing your pages to suit a
particular ad format may not be a reasonable alternative and you
may discover that a different format actually gets better
results.
Color Counts
But what about the color scheme of the Google adsense ads?
Yes, color is very important. You have to make the ads looks as
seamless as possible. The best thing to do is to make your ad blend well with your site color scheme. You should make the border color and the background color the same color as your web site.
The best colors are blue for the link - surfers know that blue
means click me. You will want your text & Url color to either be black
& grey or the color of your main content.
Ads without background color and borders perfom better than ads within borders with background color.
Google suggests that you may find that colors that
standout from your content do better - or maybe the opposite.
This is absolutely an area where you need to test alternative
color schemes. Going with the conventional wisdom usually works
fairly well, but without testing you could be leaving a lot of
money on the table.
Font Size
Adapt the font- Whenever you write content, it
should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.
Avoid non-essential links and graphics
Don't have too many distractions- On a
webpage, it is important to give web visitor a limited number of
options. By having too many links and graphics, the web visitor
might go to a section that doesn't help increase your profits.
While it is important to inform and entertain your web visitor,
it is also vital that you monetize your site. So if the main
focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics.
By taking the time to implement these simple steps, you'll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket!
For Google's Optimization Tips may go - http://www.google.com/support/adsense/bin/static.py?page=tips.html . You can buy books and courses, visit a dozen forums and, in the end it comes down to what your visitors do on your site. The best you can get is general guidance. If you are serious about doing whatever you can to really optimize your AdSense returns, there is only one thing to do - test. Whether it's AdSense, opt-ins, copy, headlines - anything with a measurable outcome that you can track - then the way to improve is to test and keep on testing.
